Joints first, always
Every height, angle and foam density is chosen for how a dog's body actually loads — not for what's cheapest to manufacture.
Our story
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Itstartedwithonedogwhocouldn'tjump.
We weren't trying to build a brand. We were trying to get a fifteen-year-old kelpie back onto the couch she'd slept on her whole life — without hurting her hips, and without filling the house with plastic.
How we got here
Five years, fourteen prototypes, one very patient test dog
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2020
The night the couch got too tall
Tilly was fifteen. She'd slept on the same couch since she was eight weeks old, and one night she stood in front of it, gathered herself, and just… didn't jump. She looked back at us instead.
We bought the first set of dog steps we could find. They were wobbly, they were the colour of a traffic cone, and she refused to use them twice.
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2021
Fourteen prototypes in a garage
So we started measuring. Riser height against hip angle. Tread depth against stride. How much give a surface needs before an arthritic wrist stops trusting it.
Most of what we built was wrong. The fourth one was too steep. The ninth was solid but looked like gym equipment. The fourteenth, Tilly walked up without being asked.
We stopped designing for humans looking at it, and started designing for the dog standing in front of it.
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2022
We asked the vets what we'd missed
Good instincts only get you so far. We took our designs to veterinary physiotherapists and rehab specialists and asked them to pull them apart.
They did. Orthopaedic foam density changed. Bolster heights changed. The car restraint went back to the drawing board entirely, twice.
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2023
The furniture test
Here's the thing nobody says out loud: most dog gear is ugly, and so it gets shoved in a spare room where the dog never uses it.
We set a rule. If it couldn't sit in our own living room without apology, it didn't ship. Muted tones, real fabrics, covers you can actually get off and wash.
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Today
Still testing on our own dogs first
Every product still goes home with one of us before it goes anywhere near the site. It gets slept on, chewed near, dragged across floorboards and washed more than any customer will ever wash it.
Tilly is gone now. The rule she set is not.
If we wouldn't put our own dog on it, we won't sell it to you.
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Prototypes before the first product shipped
What we stand on
The rules we won't bend
Vet-informed, not vet-flavoured
We take designs to veterinary physios and rehab specialists and let them break them. Their notes change the product, not the marketing copy.
It has to earn its place
If it can't sit in your living room without looking like medical equipment, it stays in the workshop until it can.
Made to be washed
Removable covers, honest fabrics, and construction that survives the machine. Gear you're afraid to clean is gear you stop using.
Built past the puppy years
We'd rather sell you one bed that lasts a decade than three that don't. Longevity is the whole point.
A real person answers
No ticket queues, no chatbot loops. Email us and someone who knows the products writes back.
Every product on this site had to pass one test before it went up: would we put it in our own living room, under our own dog, and not think about it again for five years?
If the answer was no, it didn't make the cut. That's the whole strategy.
The YippeePaws pack
Founders · Australia
Come see what we made for them
Beds, steps, ramps and car gear built around how dogs actually move — and 15 days to change your mind.